Mike Lee

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<channel>
	<title>Mike Lee</title>
	<link>https://bookofmikelee.com</link>
	<description>Mike Lee</description>
	<pubDate>Wed, 14 Jan 2026 20:21:18 +0000</pubDate>
	<generator>https://bookofmikelee.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HOME</title>
				
		<link>https://bookofmikelee.com/HOME</link>

		<pubDate>Wed, 03 Nov 2021 02:13:43 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/HOME</guid>

		<description>
	001&#38;nbsp; &#38;nbsp; COINBASE: ESCAPE THE SYSTEM
002&#38;nbsp; &#38;nbsp; COINBASE: SYSTEM UPDATE003&#38;nbsp; &#38;nbsp; COINBASE X RIOT&#38;nbsp;
004&#38;nbsp; &#38;nbsp; DICK’S: PARIS OLYMPICS&#38;nbsp;005&#38;nbsp; &#38;nbsp; EXTENDED STAY AMERICA006&#38;nbsp; &#38;nbsp; MUSTANG REVEAL


007&#38;nbsp; &#38;nbsp; FORD: FACTORY008&#38;nbsp; &#38;nbsp; YOUTUBE TV: NBA FINALS

009&#38;nbsp; &#38;nbsp; FORD: ELECTRIC VEHICLES 101
010&#38;nbsp; &#38;nbsp; MUSTANG X HOT ONES
011&#38;nbsp; &#38;nbsp; COINBASE: CHOCOLATE BAR

012&#38;nbsp; &#38;nbsp; MUSTANG: 2022 MACH-E

013&#38;nbsp; &#38;nbsp; FORD: 2021 F-150
014&#38;nbsp; &#38;nbsp; FORD: SUMMER
015&#38;nbsp; &#38;nbsp; FORD: EXPEDITION 15-PACK


016&#38;nbsp; &#38;nbsp; FORD: BUILT FOR RIGHT NOW
017&#38;nbsp; &#38;nbsp; BUD LIGHT X&#38;nbsp; NFL
018&#38;nbsp; &#38;nbsp; DURACELL: NATIONAL HOT DOG DAY
019&#38;nbsp; &#38;nbsp; HI-LITER
020&#38;nbsp; &#38;nbsp; NEW YORK DELI &#38;amp; MARKET
</description>
		
	</item>
		
		
	<item>
		<title>Information</title>
				
		<link>https://bookofmikelee.com/Information</link>

		<pubDate>Thu, 04 Nov 2021 18:48:36 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Information</guid>

		<description>
	
&#60;img width="2317" height="1536" width_o="2317" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9e954d76e688c13dec1365bd9095e8bce6e2af90977b1241ca84ece3110ef2ae/IMG_0339.JPG" data-mid="209532553" border="0"  src="https://freight.cargo.site/w/1000/i/9e954d76e688c13dec1365bd9095e8bce6e2af90977b1241ca84ece3110ef2ae/IMG_0339.JPG" /&#62;

	A Philly-born, Brooklyn-based art director.Thanks for looking!


EXPERIENCE
—CoinbaseAssociate Creative Director
March 2025 - Current
Arts &#38;amp; LettersSenior Creative
May 2023 - March 2025
Wieden + Kennedy NYArt DirectorJune 2018 - April 2023Crispin Porter Bogusky LAArt Direction InternJune 2017 - Sept 2017


EDUCATION—
VCU BrandcenterMS BrandingClass of 2018SVABFA Fine ArtsClass of 2013

CONTACT—emailofmikelee@gmail.com
	
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	</item>
		
		
	<item>
		<title>Acknowledgements</title>
				
		<link>https://bookofmikelee.com/Acknowledgements</link>

		<pubDate>Thu, 04 Nov 2021 18:46:53 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Acknowledgements</guid>

		<description>
	
	This book was made possible by the following:

	
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</description>
		
	</item>
		
		
	<item>
		<title>Coinbase: Escape the System</title>
				
		<link>https://bookofmikelee.com/Coinbase-Escape-the-System</link>

		<pubDate>Wed, 14 Jan 2026 20:21:18 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Coinbase-Escape-the-System</guid>

		<description>
	Brand Film
	
	
	“ESCAPE THE SYSTEM”
 The financial system is a game where the odds are stacked against you.&#38;nbsp;
	Client: CoinbaseRole: ACDPartner: Boris OpacicCDs: Jordan Pories &#38;amp; Esteban Cardona Jiménez
3D: Riccardo&#38;nbsp; Agostinelli
Designer: Jordan Hoagbin

	
	Minigame

	
</description>
		
	</item>
		
		
	<item>
		<title>Coinbase: System Update v1</title>
				
		<link>https://bookofmikelee.com/Coinbase-System-Update-v1</link>

		<pubDate>Fri, 19 Dec 2025 00:38:20 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Coinbase-System-Update-v1</guid>

		<description>
	
&#60;img width="3024" height="1695" width_o="3024" height_o="1695" data-src="https://freight.cargo.site/t/original/i/94565384a739f7b92ee99c0015521e53c363a5b1c30203889224a2434cc13c50/update.png" data-mid="241957754" border="0"  src="https://freight.cargo.site/w/1000/i/94565384a739f7b92ee99c0015521e53c363a5b1c30203889224a2434cc13c50/update.png" /&#62;


	Product Showcase
	“SYSTEM UPDATE”We launched Coinbase’s very first product showcase event, introducing new products like stocks and prediction markets.
	Client: CoinbaseRole: ACD
Partner: Boris Opacic
CDs: Jordan Pories &#38;amp; Esteban Cardona Jiménez&#38;nbsp;
Design: Vivian Yang, Jordan Hoagbin
Editor: Aika Miyake

	Opening Film
	

	OOH

	
&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/93b301ab434409d1b1bb2f9871f2741268f901b4af869c22d94db202bdba227e/IMG_5806.png" data-mid="241957704" border="0"  src="https://freight.cargo.site/w/1000/i/93b301ab434409d1b1bb2f9871f2741268f901b4af869c22d94db202bdba227e/IMG_5806.png" /&#62;
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&#60;img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/4204af8559302a426609f0776907e150f27d9d6e86c713d3708d34e095e1a371/Showcase-Rips-7.jpg" data-mid="242023338" border="0"  src="https://freight.cargo.site/w/1000/i/4204af8559302a426609f0776907e150f27d9d6e86c713d3708d34e095e1a371/Showcase-Rips-7.jpg" /&#62;

	
	Closing Film

	
</description>
		
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	<item>
		<title>Coinbase x Riot</title>
				
		<link>https://bookofmikelee.com/Coinbase-x-Riot</link>

		<pubDate>Tue, 06 May 2025 01:53:27 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Coinbase-x-Riot</guid>

		<description>
	Brand Partnership
	“COINBASE X RIOT”Coinbase’s brand partnership with Riot’s esports leagues for League of Legends and Valorant.
	Client: CoinbaseRole: Creative Director
Made with: Jaysn Kim, Jordan Pories &#38;amp; Esteban Cardona Jiménez
Art Director: Jordan Hoagbin &#38;amp; Oli Thein
Copywriter: Nechama Muchnik

3D: Berenice Golmann-Pupponi
Motion: Diego Funken

	Launch Film
	

	Activation: Valorant Champions 2025

	
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	Made wtih Excetera

	
	In-Game

	
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/550164de8d81fc75c5940349c7c0e323552cddf9279d929d2dd1812febd38868/Gold-Grind-high.gif" data-mid="235537020" border="0"  src="https://freight.cargo.site/w/739/i/550164de8d81fc75c5940349c7c0e323552cddf9279d929d2dd1812febd38868/Gold-Grind-high.gif" /&#62;
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	<item>
		<title>Coinbase: Clari-Tea</title>
				
		<link>https://bookofmikelee.com/Coinbase-Clari-Tea</link>

		<pubDate>Thu, 23 Oct 2025 05:06:48 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Coinbase-Clari-Tea</guid>

		<description>
	
&#60;img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/2d0b132c7274a979bdfcd2000205397d2d018799589a401e4a5792514e8ee625/Coinbase-ClariTea---OCT25-2.jpg" data-mid="239769590" border="0"  src="https://freight.cargo.site/w/1000/i/2d0b132c7274a979bdfcd2000205397d2d018799589a401e4a5792514e8ee625/Coinbase-ClariTea---OCT25-2.jpg" /&#62;


	Policy Activation
	“CLARI-TEA”
A green tea to provide mental *CLARITY* for Congress to vote for the CLARITY Act.&#38;nbsp;

	Client: CoinbaseRole: Associate Creative DirectorWriter: Nechama MuchnikCDs: Jordan Pories &#38;amp; Esteban Cardona Jiménez
Sr. Art Director: Jordan Hoagbin

	
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&#60;img width="7553" height="5035" width_o="7553" height_o="5035" data-src="https://freight.cargo.site/t/original/i/25665f730dd489892a503de93c485f1a9f2fcb91f146f452a850aea1757c02e9/Copy-of-FUJ51226.jpg" data-mid="239843504" border="0"  src="https://freight.cargo.site/w/1000/i/25665f730dd489892a503de93c485f1a9f2fcb91f146f452a850aea1757c02e9/Copy-of-FUJ51226.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Coinbase: Chocolate Bar</title>
				
		<link>https://bookofmikelee.com/Coinbase-Chocolate-Bar</link>

		<pubDate>Wed, 28 May 2025 21:24:29 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Coinbase-Chocolate-Bar</guid>

		<description>
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df29273b1cc8990b5acc2da884c30297e80a55487effbd095fddee692f847b20/chocolatenew2.png" data-mid="236706276" border="0"  src="https://freight.cargo.site/w/1000/i/df29273b1cc8990b5acc2da884c30297e80a55487effbd095fddee692f847b20/chocolatenew2.png" /&#62;


	Policy Activation
	“CRYPTO CHOCOLATE”
A candy bar to remind Americans how much we love crypto.

	Client: CoinbaseRole: Associate Creative DirectorWriter: Nechama MuchnikCDs: Jordan Pories &#38;amp; Esteban Cardona Jiménez
Design: Vivian Yang &#38;amp; Jordan Hoagbin

	
&#60;img width="7383" height="4922" width_o="7383" height_o="4922" data-src="https://freight.cargo.site/t/original/i/a431c1a409a177f8eceded0e973cf3497a21885d37037f3c6b50836ea873533b/FUJ50040.jpg" data-mid="235657648" border="0"  src="https://freight.cargo.site/w/1000/i/a431c1a409a177f8eceded0e973cf3497a21885d37037f3c6b50836ea873533b/FUJ50040.jpg" /&#62;


&#60;img width="7535" height="5023" width_o="7535" height_o="5023" data-src="https://freight.cargo.site/t/original/i/1020fe6137172567e85dc3dee21b98188bdfc6318a2e0658d96abbe4dc3d636f/FUJ50211.jpg" data-mid="235657869" border="0"  src="https://freight.cargo.site/w/1000/i/1020fe6137172567e85dc3dee21b98188bdfc6318a2e0658d96abbe4dc3d636f/FUJ50211.jpg" /&#62;
&#60;img width="7473" height="4982" width_o="7473" height_o="4982" data-src="https://freight.cargo.site/t/original/i/eaf6e2a36e34bf2896976536497910d3509667084ba9f5cf207b84de7156042b/FUJ51368.jpg" data-mid="236706287" border="0"  src="https://freight.cargo.site/w/1000/i/eaf6e2a36e34bf2896976536497910d3509667084ba9f5cf207b84de7156042b/FUJ51368.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>DICK'S: Paris Olympics</title>
				
		<link>https://bookofmikelee.com/DICK-S-Paris-Olympics</link>

		<pubDate>Fri, 07 Jun 2024 19:10:23 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/DICK-S-Paris-Olympics</guid>

		<description>
	Olympic Campaign
	
	
	“BIG MOMENTS”
 The biggest moments in sports don’t just happen in sold-out arenas. Or on national TV. Or with world records on the line. They happen anywhere and everywhere people play.

	Client: DICK’S Sporting GoodsRole: Art DirectorWriter: Thea Ryan &#38;amp; Rob MunkCDs: Derek Barnes&#38;nbsp; &#38;amp; Mike Behrends

Color: Sofie Borup

	
</description>
		
	</item>
		
		
	<item>
		<title>Extended Stay America</title>
				
		<link>https://bookofmikelee.com/Extended-Stay-America</link>

		<pubDate>Thu, 26 Oct 2023 20:44:25 +0000</pubDate>

		<dc:creator>Mike Lee</dc:creator>

		<guid isPermaLink="true">https://bookofmikelee.com/Extended-Stay-America</guid>

		<description>
	Brand Campaign
	“THAT FEELS LIKE HOME”While other hotels promise an escape, Extended Stay America is a home for anyone who needs it.

	Client: Extended Stay AmericaRole: Art Director
Writer: Thea RyanCDs: Cody Pate &#38;amp; Zac Milner
Director: Andrew Litten

Colorist: Jacob McKee


	“Anthem”
	

	“Wardrobe”

	
	“Fridge”

	
	“Pet”

	
	Partnership wtih Pizza Hut

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d56443c00c5be6521dd4f3246a48ff4308a3a74a5ab7926651fe6b345de8a765/111pizzabox-copy.png" data-mid="206101583" border="0"  src="https://freight.cargo.site/w/1000/i/d56443c00c5be6521dd4f3246a48ff4308a3a74a5ab7926651fe6b345de8a765/111pizzabox-copy.png" /&#62;

</description>
		
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